In a nutshell
Corporate reports are content champions! They contain countless facts you can use for a yearlong communication: on the economic development, sustainability achievements, employee satisfaction, strategic goals and much more. Use them to push your report!
Push Reporting benefits
Increase of reach and effect
Social Media posts keep your report present all year long.
Expansion of audience
Selected content draws the attention of additional target groups.
Return on invested budget
Your invested budget pays off with an increased reach.
Synergies for corporate communication
Report communication also supports your branding goals.
Targeted content for your audience
Reach your target group with specifically selected content.
Proof of relevance internally & externally
Fullfill internal KPIs to prove the relevance.
High effort for moderate outcome
Companies take an enormous effort to produce their reports. But as soon as they are published, stakeholders are expected to find the reports themselves. No other comparable cost-intensive product would be communicated so little.
Heavy and intense workload
Content production for each report causes an enormous effort. In comparison, communication activities are planned with a much smaller extent.
Giant, six-figure budgets
Six-figure budgets are invested to create a report. On contrary, companies spend a minimal amount on communication.
Large amounts of time invested
Teams of different persons are involved and easily spend hundreds of hours on creation. Relative to this: One user reads 3 minutes per visit on average.
What our survey* found
Report communication is still in its infancy among most companies
* Source: Vienna University of Economics and Business, 2019, N=55-57 stock-listed companies (DAX, MDAX, TecDAX, ATX, SMI)
Make your hidden champion visible
Push Reporting uses everything that is already there. It takes exclusive information and sets it into scene on social media. Facts like employee figures or CO2 emissions, KPIs or CEO quotes are valuable for your stakeholder – and for yourself in order to increase your reach.
Promote your report!
- Create a strategic communication plan throughout the year.
- Paid ad campaigns effectively support your goals.
- Even with low budgets, you can broaden your reach significantly.
Unique user visits after online report publication
Successful Push Reporting campaigns
With the proactive Push Reporting campaign Schaeffler was able to increase visits to its sustainability report by over 200%. The topics of the social media assets were diverse and often connected with specific events – for example World Water Day and Earth Hour.
The communication activities on social media were supported by a Google Ads campaign.
Schaeffler is a leading global supplier to the automotive and industrial sectors.
METRO has made its annual report even more visible with a Google Ads campaign. The result: a large number of potential stakeholders found the online report.
The visits increased by over 75%.
METRO is a leading international wholesale company with food and non-food assortments.
In 2021 Covestro took 1st place in Social DAX ranking on digital financial communications. The company reached over 1.5 million people with about 80 postings on its digital annual report.
Thanks to this effort, visits to the digital report increased by 40%.
Covestro is among the leading suppliers of premium polymers and part of DAX 30.